Mr Wichai announces the full roll-out of the company's mobile payment service, Samsung Pay, in Thailand after last year's soft launch. South Korean phone maker Samsung yesterday introduced its full mobile payment service, Samsung Pay, in the Thai market with the goal of attracting at least 1 million users in 2017. Samsung Pay is intended to serve the shift in consumer behaviour towards a cashless society and the e-payment platform. Samsung plans to collaborate more with credit card issuers to increase the service coverage to 90% of credit card holders. Ms Kim said Samsung Pay will extend its service beyond mobile payments in Thailand, with the planned services including royalty cards and e-commerce payments.

Source: Bangkok Post February 08, 2017 23:00 UTC